I'm Sarthi Vohra, a Rotman MBA candidate and marketing leader with 9+ years of experience in go-to-market execution, sales enablement, and business planning across global brands and B2B technology. I specialize in GTM leadership and field execution in matrixed cross-functional teams.
Marketing leader with 9+ years in GTM execution, sales enablement, and business planning across consumer brands and B2B technology. Hands-on experience leading an enterprise AI deployment.
Strong experience across GTM execution, sales enablement, AI adoption, and cross-functional leadership.
Led go-to-market execution for 150+ product launches across Walmart, Loblaws, and Costco. Built launch plans, seasonal playbooks, channel positioning, and sales materials.
Also led launches for the Mercedes-Benz E-Class, GLE and GLS.
Served as Canada lead for Mattel's ThoughtSpot AI deployment. Helped translate technical AI capabilities into clear business narratives and adoption plans for cross-functional teams.
Multiple AI certifications including IBM Fundamentals of Building AI Agents and Agent Skills with Anthropic.
Led joint planning with studio partners (Universal, Warner Bros, Disney, WWE) for multi-million dollar product lines.
Managed stakeholder alignment across product, demand planning, legal, sales, and licensor teams to move portfolio plans from strategy to execution.
Developed sales materials and business narratives that helped teams communicate priorities clearly and support pipeline execution.
Built solution plays, co-sell decks and launch narratives for sales and channel partners.
I would welcome the opportunity to discuss how my experience could support Microsoft Canada's AI Business Solutions growth.